The 9 Subscription Models

Subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from startups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.

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The Value Builder System ™

The Value Builder System™ is a methodology designed to improve the value of your business. Each month, you’ll meet one-on-one with your Certified Value Builder™ who will work with you through one of twelve modules specifically designed to improve the value of your company.

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Built To Sell

The Automatic Customer is a sequel to John Warrillow's previous best selling book Built to Sell: Creating a Business That Can Thrive Without You.

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.

To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specialising in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

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